Fan Makeup in SWITZERLAND
Fan Makeup
Fan makeup for sports enthusiasts is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, embedded in a global industry worth billions of dollars. This craze for colors, patterns, and spectacular effects reflects not only the passion of the fans but also a unique business opportunity for entrepreneurs and brands.
An ancient tradition modernized
It is a tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved into an act of support and solidarity towards a sports team. On match days, stadiums transform into true palettes of colors, each fan proudly wearing the colors of their favorite team.
A product has been revolutionizing fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.
A social and cultural phenomenon
More than a fashion or a simple commercial aspect, fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or in support of a cause. The ritual of preparation before the game strengthens the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.
In Switzerland: colors, fans, and passion for sports
The colors of Switzerland
Switzerland, officially known as the Swiss Confederation, is a country located in Central Europe. It is bordered by Germany to the north, France to the west, Italy to the south, and Austria and Liechtenstein to the east. Known for its majestic alpine landscapes, crystal-clear lakes, and historic cities, Switzerland is a popular destination for both its natural wonders and cultural heritage.
Switzerland is a federal republic composed of 26 cantons, each with a high degree of autonomy. Its capital is Bern, but its most well-known cities are Zurich, Geneva, and Basel. The country is multilingual with four official languages: German, French, Italian, and Romansh. This linguistic and cultural diversity reflects the cosmopolitan nature of the nation.
Switzerland is also famous for its direct democracy system, its powerful banking sector, its world-renowned chocolate, and its high-precision watches. In terms of neutrality, it is known for not getting involved in international military conflicts and for being the headquarters of many international organizations such as the Red Cross and several United Nations agencies.
The Swiss flag is one of the most recognizable symbols of the country. It is square, which is quite unique among national flags, and consists of a white equilateral cross on a red background. The red color of the flag's background is often associated with bravery and strength. Historically, this color dates back to the Holy Roman Empire, of which Switzerland was once a part. The red also symbolizes the blood shed for the country's freedom and independence. The white cross represents peace, purity, and neutrality. This cross is also a Christian symbol reflecting the Christian origins of the Swiss Confederation.
Sports in Switzerland
Switzerland is a country where sports play an important role in the culture and daily lives of its inhabitants.
Switzerland is world-famous for its internationally renowned ski resorts such as Zermatt, Verbier, and St. Moritz. Alpine skiing is not only a popular pastime but also a sport in which the Swiss excel competitively, with champions such as Pirmin Zurbriggen and Didier Cuche.
Cross-country skiing and biathlon are also very popular, with many groomed cross-country ski trails across the country and regular international competitions.
Like alpine skiing, snowboarding is widely practiced with numerous snowparks and international competitions.
Soccer is the most practiced and followed sport in Switzerland. The Swiss Super League is the main soccer league with renowned clubs such as FC Basel, Young Boys of Bern, and FC Zurich. The Swiss national team regularly participates in international competitions such as the FIFA World Cup and the Euro.
Ice hockey is extremely popular, especially in the German-speaking regions. The National League is the main ice hockey championship in Switzerland with teams like HC Davos, ZSC Lions, and SC Bern. Switzerland also performs well on the international stage with a competitive national team.
Switzerland has produced some of the best tennis players in the world, including Roger Federer and Stan Wawrinka. Tennis is very popular, and many international tournaments are held in Switzerland, such as the Swiss Indoors in Basel and the Geneva Open.
Cycling, both road and mountain biking, is widely practiced. Switzerland is known for its picturesque and challenging cycling routes. The Tour de Suisse is a renowned cycling race that attracts top-level cyclists from around the world.
Track and field is also widely practiced, with many local clubs and competitions. Swiss athletes like Mujinga Kambundji and Lea Sprunger have distinguished themselves on the international stage.
With its many lakes, Switzerland is an ideal place for sailing, rowing, and swimming. Sailing competitions like the Bol d'Or on Lake Geneva are highly followed.
Thanks to its spectacular alpine landscapes, hiking and mountaineering are very popular activities. Switzerland offers an extensive network of marked hiking trails and numerous mountain huts.
Fans' passion, colors, and pride
Sports fans in Switzerland are passionate and play an important role in the country's sports culture. Fan groups are often well-organized, with specific sections in stadiums and planned activities to support their team. Matches and competitions are marked by a festive and colorful atmosphere with songs, flags, and banners.
Swiss fans are generally respectful, promoting fair play and a positive attitude towards both their own teams and their opponents.
Soccer fans in Switzerland are known for their fervor and dedication. Stadiums are often filled with fans wearing their team's colors, singing, and chanting anthems to encourage their players. Each soccer club in Switzerland has its own organized fan groups, often called "ultras," who are known for creating vibrant atmospheres in the stadiums. For example, FC Basel supporters, known as the "Muttenzerkurve," are renowned for their impressive tifos and unconditional support. Swiss fans frequently travel to support their team in away matches, both nationally and internationally, particularly in European competitions.
Ice hockey fans in Switzerland are just as passionate as soccer fans. National League games attract large crowds, especially in the German-speaking regions. Each hockey team has its dedicated fan groups who enliven the games with songs, flags, and banners. Fans of HC Davos, for example, are known for their loud and constant support. During international competitions like the World Championships, Swiss fans travel in large numbers to support the national team.
Swiss tennis fans closely follow the performances of top Swiss players like Roger Federer and Stan Wawrinka. Tournaments held in Switzerland, such as the Swiss Indoors in Basel, attract many supporters who come to cheer for their local heroes. Special events like the Laver Cup, when hosted in Switzerland, see a massive mobilization of tennis fans, creating a unique and festive atmosphere.
Cycling races like the Tour de Suisse attract many spectators along the routes. Fans are known for enthusiastically cheering on the cyclists, often creating lively gathering points along the stages. Switzerland has a strong cycling culture, with many enthusiasts actively following local and international races, providing support to Swiss cyclists.
Alpine skiing competitions like the Ski World Cup attract many supporters to the ski resorts. Swiss fans are known for creating a festive atmosphere, often carrying cowbells and wearing national colors. Swiss winter sports athletes receive massive support during international competitions, with fans frequently traveling to attend events.
Significant events
Switzerland hosts numerous major international sporting events each year. Here is a list of the most important sports competitions and events held in Switzerland:
Swiss Super League (Soccer): The Swiss first division soccer championship where the best clubs in the country compete for the national title.
National League (Ice Hockey): The main ice hockey championship in Switzerland, bringing together the best teams in the country.
Tour de Suisse (Cycling): An internationally renowned stage race often considered an important preparation for the Tour de France.
Weltklasse Zürich (Track and Field): A Diamond League event, hosting the world's best athletes in various track and field disciplines.
Swiss Open Gstaad (Tennis): An ATP 250 tennis tournament held annually in Gstaad, attracting many international players.
Swiss Indoors Basel (Tennis): An ATP 500 tennis tournament held in Basel, known to be one of the most prestigious in Switzerland.
Lauberhornrennen (Alpine Skiing): One of the most famous alpine ski races, part of the Alpine Ski World Cup held in Wengen.
Spengler Cup (Ice Hockey): The world's oldest ice hockey tournament held annually in Davos during the Christmas period.
Athletissima (Track and Field): Another Diamond League event held in Lausanne, hosting world-class athletes.
Engadin Skimarathon (Cross-Country Skiing): The largest popular cross-country skiing race in Switzerland, attracting thousands of participants each year.
Passionate fans
FC Basel (Soccer): Founded in 1893, FC Basel is one of the most successful clubs in Switzerland with numerous Swiss Super League titles. The club's nickname is "RotBlau" (Red and Blue). The supporters are known as the "Muttenzerkurve," renowned for their spectacular tifos and passionate support.
BSC Young Boys (Soccer): Founded in 1898, BSC Young Boys, nicknamed "YB," is based in Bern and has won several Swiss Super League titles. The supporters are called the "Ostkurve," known for their lively atmosphere at the Stade de Suisse.
Grasshopper Club Zurich (Soccer): Founded in 1886, Grasshopper Club Zurich is the oldest and most successful soccer club in Switzerland. It is nicknamed "GC" or "The Grasshoppers." The main supporters are the "Sektor IV," known for their dedication and passion.
ZSC Lions (Ice Hockey): The ZSC Lions, based in Zurich, is one of the most successful ice hockey clubs in Switzerland with numerous championships won. Founded in 1930, the club is nicknamed "Lions." The supporters, called the "Löwen-Sektion," are known for their vocal presence and unwavering support.
SC Bern (Ice Hockey): Founded in 1931, SC Bern is one of the most popular and successful ice hockey clubs in Switzerland, nicknamed "Mutzen." The "Mutze-Fans" regularly fill the PostFinance Arena, creating an electric atmosphere.
HC Davos (Ice Hockey): HC Davos, founded in 1921, is one of the most prestigious ice hockey clubs in Switzerland with numerous championship titles. The club is nicknamed "HCD." The supporters, called "HCD-Fans," are famous for their vibrant support, especially during the Spengler Cup.
Servette FC (Soccer): Founded in 1890, Servette FC, based in Geneva, is one of the historic soccer clubs in Switzerland, nicknamed "Les Grenats." The main supporters are the "Grenat Boys" and the "Ultras Servette," known for their passion and loyalty.
FC Zurich (Soccer): Founded in 1896, FC Zurich is one of the most successful clubs in Switzerland. It is nicknamed "FCZ." The supporters, called "Züri-Fans," create an intense atmosphere at the Letzigrund stadium.
EV Zug (Ice Hockey): Founded in 1967, EV Zug is a top-level ice hockey club in Switzerland, nicknamed "Zug." The "Zug-Fans" are known for their enthusiastic support and loyalty.
Lugano Tigers (Basketball): Founded in 1981, Lugano Tigers is one of the most successful basketball clubs in Switzerland. The club is nicknamed "Tigers." The "Tigers-Fans" provide energetic support during home games.
Fan merchandise
Event makeup: exponential growth
With the rising popularity of sporting events and international competitions, the fan makeup market has experienced exponential growth. The market has adapted to this global trend with a range of individual makeup pencils for artistic makeup, Fanbrush® that facilitates last-minute makeup, sticker makeup kits, and even personalized makeup operations on match days.
The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% increase in annual sales over the past five years. This growth is mainly fueled by the popularity of social media, where fans proudly share their looks and encourage the trend's virality.
The role of social media and influencers
Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.
Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, enhancing the engagement and visibility of these products.
Innovations and product offerings
Innovations in this field are plentiful. Fanbrush® is the reference in fan makeup innovation. It is the world's first multiline makeup pencil launched in 2006 in Europe. The product is now available for all clubs worldwide.
Regarding makeup, products are also formulated to withstand sweat, weather conditions, and even offer sun protection. Companies are diversifying by offering a wide range of products suitable for all skin types and preferences, from classic to glitter and fluorescent effects.
Collaborations with sports teams and famous athletes also allow for the creation of limited editions and special collections that sell out quickly. For example, some soccer teams collaborate with brands to create makeup kits in official colors, often sold in club shops.
The fan merchandise business, including sports fan makeup, is much more than a niche. It is a dynamic and expanding sector that combines passion, creativity, and innovation. As sporting events continue to attract millions of spectators worldwide, fan makeup is only growing in popularity, promising a bright future for this unique industry.
Fanbrush® in the Czech Republic
Fanbrush® has been revolutionizing fan makeup since 2006. It is the world's first multiline makeup pencil. This innovation was designed for simple and quick fan makeup at the last minute in a stadium, in a group, or at home.
The range includes over 1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.
Fanbrush® is fully customizable for all clubs or sponsors, national or local teams. For example, Fanbrush is present at European sporting events with major sponsors such as Coca-Cola, Lidl, Adidas, Heineken...
Whatever type of supporter you are, we have your Fanbrush®.
Learn more: www.fanbrush.com
Fanbrush® alongside fans since 2006
Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sporting, festive, or protest events worldwide. Our success story began with the 2006 launch of Fanbrush® in Europe.
Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.
Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Japan. We can export to any other country. With over 1000 references and unlimited combination possibilities, we can create any new reference on demand.
To discover our products or contact us, visit our website: https://www.fanbrush.com
Fanbrush®is a registered trademark, exclusive property of © IMALIS