Fan Makeup in FINLAND
Fan Makeup
Fan makeup for sports enthusiasts is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, embedded in a global industry worth billions of dollars. This craze for colors, patterns, and spectacular effects reflects not only the passion of the fans but also a unique business opportunity for entrepreneurs and brands.
An ancient tradition modernized
It is a tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved into an act of support and solidarity towards a sports team. On match days, stadiums transform into true palettes of colors, each fan proudly wearing the colors of their favorite team.
A product has been revolutionizing fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.
A social and cultural phenomenon
More than a fashion or a simple commercial aspect, fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or in support of a cause. The ritual of preparation before the game strengthens the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.
In Finland: colors, fans, and passion for sports
The colors of Finland
Finland, located in Northern Europe, is a country renowned for its stunning natural landscapes, including thousands of lakes and vast forests. The capital, Helsinki, is situated on a peninsula in the Baltic Sea. Finland is known for its high quality of life, excellent education system, and commitment to sustainability and technological innovation.
The colors of the Finnish flag are blue and white. The flag consists of a blue Nordic cross on a white background. The cross extends to the edges of the flag. Blue represents the country's many lakes and skies, while white symbolizes the winter snows and the purity of Finnish nature. This simple yet elegant design reflects the natural landscapes and tranquility of the country.
Sports in Finland
In Finland, sports hold an important place in the culture and daily life.
Ice hockey is probably the most popular sport in Finland. The national team, nicknamed the "Leijonat" (the Lions), has won several medals in world championships and the Olympics. The national league, Liiga, attracts many fans across the country.
Due to its harsh and snowy winters, Finland is a prime location for cross-country skiing. Finnish skiers have distinguished themselves in international competitions, including the Olympics and world championships.
Finland has a long tradition in athletics, especially in throwing disciplines (such as javelin) and long-distance running. Finnish athletes like Paavo Nurmi, nicknamed the "Flying Finn," have made Olympic history.
Floorball, or innebandy, is a very popular indoor sport in Finland. It is similar to hockey but played with a light ball and specific sticks. Finland is one of the world leaders in this sport.
Soccer is gaining popularity, especially since the national men's team qualified for Euro 2020 for the first time in history. The Veikkausliiga is the main soccer league in Finland. The most famous teams include HJK Helsinki, FC Honka, and KuPS Kuopio. HJK Helsinki is the most titled club in the league's history.
Finland is also famous for its rally drivers. The Rally of Finland, also known as the "Rally of 1000 Lakes," is one of the most prestigious events in the World Rally Championship.
Figure skating is also an appreciated sport, with local and international competitions regularly organized. Finnish skaters actively participate in European and world championships.
Fans' passion, colors, and pride
Finnish supporters, known for their enthusiasm and loyalty, create a vibrant atmosphere during matches for both clubs and the national team. They bring a special energy to stadiums with chants, flags, and scarves in their favorite teams' colors.
Ice hockey fans in Finland are among the most passionate and dedicated in the country. Ice hockey is the most popular sport in Finland, and fans play a central role in the culture and atmosphere of the matches. Supporters fill arenas, creating a loud atmosphere with chants, drums, trumpets, and flags. The fans' commitment is demonstrated by intense passion for their teams and a strong but respectful rivalry between different supporter groups.
Supporters of the national ice hockey team, nicknamed the "Leijonat" (the Lions), are particularly passionate during international competitions like the world championships and the Olympics. Their support is crucial for the national team, and they are often among the loudest and most visible in arenas.
Fans of the Helsingin Jokerit club, based in Helsinki, are known for their fervor and organization. The most famous supporter group is "Eteläpääty" (the South Stand), which supports the team with chants, banners, and energetic presence at every match.
Supporters of HIFK, another Helsinki club, are also very passionate. Their fans, grouped under the name "Bästa platsen," are renowned for their commitment and visual displays in the stands.
Supporters of the Finnish national soccer team, nicknamed the "Huhkajat" (the Owls), stand out for their engagement, especially during major international competitions. During UEFA Euro 2020, Finnish supporters traveled en masse to support their team, creating a memorable atmosphere.
SMJK (Suomen Maajoukkueen Kannattajat) is the official association of Finnish national team supporters. Founded in 2002, it organizes trips, gatherings, and events to support the men's and women's national teams. SMJK members are known for their catchy chants and community spirit.
Supporters of HJK Helsinki, the most titled club in the country, are among the most numerous and fervent. The most well-known supporter group is "Klubi 04."
Fans of Ilves Tampere are also very dedicated, with a supporter group called "Ipa" that actively supports the team.
Significant events
Finland hosts numerous major international sporting events each year. Here is a list of the most important sports competitions and events held in Finland:
Liiga (Ice hockey): Liiga is the main ice hockey league in Finland. It brings together the best clubs in the country and offers a season full of intense competitions and exciting matches. Jääkiekon SM-liiga – Liiga.fi
Suomen Cup (Soccer): The Finnish Cup is a national knockout soccer competition that brings together teams from all divisions. The winner gets a place in the Europa League, making the competition highly coveted. Miesten Suomen Cup - Palloliitto.fi
Veikkausliiga (Soccer): Veikkausliiga is the main soccer league in Finland. It brings together the best clubs in the country, offering a season full of competitions and thrilling matches. Etusivu | Veikkausliiga
Rally of Finland (Rallying): The Rally of Finland, also known as the "Rally of 1000 Lakes," is a famous stage in the World Rally Championship. It takes place around Jyväskylä and is known for its fast tracks and spectacular jumps. Secto Rally Finland – Suomen MM-ralli
Helsinki Marathon (Athletics): The Helsinki Marathon is one of the most popular marathons in Finland, attracting runners from around the world. It offers a picturesque course through the streets of the Finnish capital. Etusivu - Helsinki Marathon
World Ski Championships Lahti (Nordic skiing): The World Nordic Ski Championships in Lahti are a prestigious event that includes the best competitions in cross-country skiing, ski jumping, and Nordic combined. FIS | International Ski and Snowboard Federation (fis-ski.com)
Helsinki Cup (Soccer): The Helsinki Cup is one of the largest junior soccer tournaments in Europe, bringing together youth teams from various countries for friendly and competitive matches. Etusivu - Helsinki Cup
Ironman Finland Kuopio-Tahko (Triathlon): Ironman Finland Kuopio-Tahko is a renowned international triathlon race that combines swimming, cycling, and running in the beautiful landscapes of Kuopio and Tahko. IRONMAN Finland Kuopio-Tahko - Anything is Possible
Finland Ice Marathon (Speed skating): The Finland Ice Marathon, held on Lake Kallavesi in Kuopio, is a unique outdoor speed skating competition, attracting participants of all levels. Finland Ice Marathon
Passionate fans
Helsingin Jokerit (Ice hockey): Founded in 1967, Jokerit is one of the most famous ice hockey clubs in Finland. The club, nicknamed "The Jokers," has won several Finnish championships and recently played in the Kontinental Hockey League (KHL). Jokerit supporters are known as Eteläpääty, a passionate group that creates an electric atmosphere during home matches. Etusivu (helsinginjokerit.com)
HIFK Helsinki (Ice hockey): Founded in 1897, HIFK is one of the oldest ice hockey clubs in Finland. They have won several national titles and are known for their fierce rivalry with Jokerit. HIFK supporters, known as Bästa platsen, are renowned for their dedication and energy during matches. Etusivu - HIFK
Tappara Tampere (Ice hockey): Founded in 1955, Tappara is one of the most titled clubs in Finland with many championships to its credit. The club is nicknamed "The Axes." Tappara supporters are grouped under the name TFC (Tappara Fan Club) and are known for their unconditional support and colorful displays. Etusivu | Tappara
Ilves Tampere (Ice hockey): Founded in 1931, Ilves is a historic Finnish hockey club with several championship titles. Their nickname is "The Lynxes." Ilves supporters, called Osasto 41, are famous for their passion and vibrant chants during matches. Tampereen Ilves
HJK Helsinki (Soccer): Founded in 1907, HJK is the most titled club in Finland with numerous championship and national cup titles. The club, nicknamed "Klubi," has also participated in several European competitions. Their supporters are known as Klubi 04. HJK Helsinki - Helsingin Jalkapalloklubi - HJK.fi
KuPS Kuopio (Soccer): Founded in 1923, KuPS is a historic club that has won several Finnish championship titles. They are based in Kuopio. KuPS supporters are called Savon Mafia, a passionate and loyal group that supports the team fervently. Etusivu - KuPS - Kuopion Palloseura
FC Inter Turku (Soccer): Founded in 1990, FC Inter Turku quickly rose through the ranks of Finnish soccer, winning several national titles and participating in European competitions. Their supporters are known as Sinimustat and are reputed for their energetic support and constant presence. Etusivu - FC Inter
SJK Seinäjoki (Soccer): Founded in 2007, SJK is a relatively young club but has already experienced success by winning the Finnish championship and participating in European competitions. SJK supporters, called Klopit, are known for their passion and unwavering support. SJK Seinäjoki - Meidän Kerho - SJK
Fan merchandise
Event makeup: exponential growth
With the rising popularity of sporting events and international competitions, the fan makeup market has experienced exponential growth. The market has adapted to this global trend with a range of individual makeup pencils for artistic makeup, Fanbrush® that facilitates last-minute makeup, sticker makeup kits, and even personalized makeup operations on match days.
The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% increase in annual sales over the past five years. This growth is mainly fueled by the popularity of social media, where fans proudly share their looks and encourage the trend's virality.
The role of social media and influencers
Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.
Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, enhancing the engagement and visibility of these products.
Innovations and product offerings
Innovations in this field are plentiful. Fanbrush® is the reference in fan makeup innovation. It is the world's first multiline makeup pencil launched in 2006 in Europe. The product is now available for all clubs worldwide.
Regarding makeup, products are also formulated to withstand sweat, weather conditions, and even offer sun protection. Companies are diversifying by offering a wide range of products suitable for all skin types and preferences, from classic to glitter and fluorescent effects.
Collaborations with sports teams and famous athletes also allow for the creation of limited editions and special collections that sell out quickly. For example, some soccer teams collaborate with brands to create makeup kits in official colors, often sold in club shops.
The fan merchandise business, including sports fan makeup, is much more than a niche. It is a dynamic and expanding sector that combines passion, creativity, and innovation. As sporting events continue to attract millions of spectators worldwide, fan makeup is only growing in popularity, promising a bright future for this unique industry.
Fanbrush® in Finland
Fanbrush® has been revolutionizing fan makeup since 2006. It is the world's first multiline makeup pencil. This innovation was designed for simple and quick fan makeup at the last minute in a stadium, in a group, or at home.
The range includes over 1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.
Fanbrush® is fully customizable for all clubs or sponsors, national or local teams. For example, Fanbrush is present at European sporting events with major sponsors such as Coca-Cola, Lidl, Adidas, Heineken...
Whatever type of supporter you are, we have your Fanbrush®.
Learn more: www.fanbrush.com
Fanbrush® alongside fans since 2006
Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sporting, festive, or protest events worldwide. Our success story began with the 2006 launch of Fanbrush® in Europe.
Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.
Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Japan. We can export to any other country. With over 1000 references and unlimited combination possibilities, we can create any new reference on demand.
To discover our products or contact us, visit our website: https://www.fanbrush.com
Fanbrush®is a registered trademark, exclusive property of © IMALIS