Original text in French translated by automate

Fan Makeup in Italy

Fan Makeup

Fan makeup is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, part of a global industry worth billions of dollars. This enthusiasm for colors, patterns, and spectacular effects reflects not only the passion of supporters but also a unique business opportunity for entrepreneurs and brands.

An Ancient Tradition Modernized

This is tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved to become an act of support and solidarity for a sports team. On match days, stadiums turn into real palettes of colors, each fan proudly displaying the colors of their favorite team.

A product has revolutionized fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.

A Social and Cultural Phenomenon

More than just a fashion or a simple commercial aspect, sports fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or support for a cause. The preparation ritual before the match reinforces the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.

IN ITALY COLORS FANS AND SPORTS PASSION

The Colors of Italy

Italy is a country located in Southern Europe, primarily on the Italian Peninsula. Bordered by the Mediterranean Sea, it shares land borders with France, Switzerland, Austria, and Slovenia. Italy also includes the islands of Sicily and Sardinia.

Italy is recognized for its immense cultural, historical, and artistic heritage. It is the birthplace of the Renaissance, a cultural and artistic movement that profoundly influenced Europe and the world. Italy is also famous for its cuisine, notably its pasta, pizzas, and wines.

The flag of Italy is a tricolor consisting of three equal vertical bands of green, white, and red from left to right. The green traditionally symbolizes hope as well as the nature and green landscapes of Italy. The white represents peace and purity. The red is often associated with the blood of patriots who fought for Italy's independence and unity.

Sport in Italy

Sport plays an essential role in the culture and daily life in Italy. The country has a rich sports tradition that reflects its passion, history, and community spirit. Italians are fervent about various sports disciplines, and sports events often gather large enthusiastic crowds.

Football is undoubtedly the most popular sport in Italy. Serie A, the top Italian division, is one of the most prestigious leagues in the world, attracting internationally renowned players and huge audiences. Clubs like Juventus, AC Milan, and Inter Milan have won numerous national and international titles. The Italian national team, nicknamed "Squadra Azzurra," has won the FIFA World Cup four times (1934, 1938, 1982, 2006) and the European Championship in 1968 and 2021.

Italy also has a long tradition in cycling with prestigious races like the Giro d'Italia, one of the three Grand Tours alongside the Tour de France and the Vuelta a España. Legendary cyclists like Fausto Coppi and Gino Bartali have made history in this sport.

Basketball is also very popular in Italy. Lega Basket Serie A is the top professional basketball league, and teams like Olimpia Milano have shone on the European stage. Italy has produced many talented players who have succeeded in the NBA, such as Danilo Gallinari and Marco Belinelli.

Volleyball is another sport highly followed in Italy, both for men and women. Italian volleyball teams are among the best in the world, and national leagues attract many top foreign players. The Italian national volleyball team has won several World and European Championships.

Italy is a key country for Formula 1, home to one of the most iconic teams: Scuderia Ferrari. The Italian Grand Prix, held in Monza, is one of the oldest and most prestigious races on the F1 calendar.

Rugby union is gaining popularity in Italy. The Italian national team regularly participates in the Six Nations Championship, where it competes against the great rugby powers of Europe.

Fans, Passion, Colors, and Pride

Italian supporters, known for their passion and dedication, play a crucial role in the country's sports culture. Their enthusiasm, loyalty, and creativity make sports events in Italy unique and vibrant experiences.

The "ultras" represent the beating heart of football supporters in Italy. These organized groups are known for their fervor, chants, tifos (large visual choreographies in the stands), and colorful banners. Ultras often gather in the "curves," the most animated sections of stadiums, and follow their team with unwavering loyalty, whether in victory or defeat. Clubs like Juventus, AC Milan, Inter Milan, AS Roma, and SSC Napoli have famous and influential ultra groups.

Chants and tifos are essential elements of Italian supporters' support. Chants, often created specifically for players or particular matches, resonate in stadiums and inspire teams on the field. Tifos, on the other hand, are impressive visual spectacles made with flags, banners, and sometimes fireworks that showcase the supporters' creativity and commitment. These displays of support are often planned weeks in advance and demonstrate the deep connection between supporters and their teams.

Local rivalries, or "derbies," are among the most intense moments of the sports calendar in Italy. The Derby della Madonnina between AC Milan and Inter Milan, the Derby della Capitale between AS Roma and Lazio, and the Derby d'Italia between Juventus and Inter Milan are major events that attract the attention of fans across the country and beyond. These matches are often accompanied by an electrifying atmosphere where supporters play a central role in creating a charged environment.

While football dominates the Italian sports scene, Italian supporters also show great passion for other sports. Cycling races like the Giro d'Italia attract enthusiastic crowds along the routes. Basketball fans fill the arenas to support their local teams in Lega Basket Serie A, while Formula 1 supporters gather at Monza for the Italian Grand Prix, proudly wearing Ferrari colors.

Major Sports Events in Italy

Italy hosts numerous major international sports events annually. Here is a list of the most important sports competitions and events held in the country:

Serie A (Football): The Italian first division football championship is one of the most prestigious in the world, with legendary clubs like Juventus, AC Milan, and Inter Milan.

Coppa Italia (Football): The national football cup where clubs from different divisions compete for the title.

Supercoppa Italiana (Football): An annual match between the winner of Serie A and the winner of the Coppa Italia.

Derby della Madonnina (Football): The Milan derby between AC Milan and Inter Milan, one of the most anticipated matches of the season.

Derby della Capitale (Football): The Rome derby between AS Roma and Lazio, known for its electric atmosphere.

Giro d'Italia (Cycling): One of the three Grand Tours of cycling alongside the Tour de France and the Vuelta a España. This iconic race attracts the world's best cyclists.

Internazionali BNL d'Italia (Tennis): A tennis tournament of the ATP Masters 1000 and WTA 1000 category held in Rome. It is one of the most important clay court tournaments before Roland-Garros.

Lega Basket Serie A (Basketball): The top division basketball championship in Italy, with teams like Olimpia Milano that have international renown.

Serie A1 (Volleyball): The Italian volleyball championship, both male and female, is one of the most competitive in the world, with teams often present in European and world competitions.

Six Nations (Rugby): Although the tournament takes place in several countries, the Italian national team's home matches are usually held in Rome and attract many supporters.

Rome Marathon (Athletics): A popular race attracting thousands of runners of all levels through the historic streets of Rome.

Golden Gala Pietro Mennea (Athletics): An athletics meeting that is part of the IAAF Diamond League held annually in Rome.

Major Events in 2024

In 2024, Italy hosted several notable sports events that attracted international attention. Here are some of the most notable:

UEFA Champions League Final (Football): This event saw European clubs compete for the title of Champions League champion, one of the most prestigious competitions in world football.

Giro d'Italia (Cycling): The Giro d'Italia, one of the most important cycling races in the world, traveled through various regions of Italy attracting the best international cyclists.

Italian Grand Prix (Formula 1): This Grand Prix, one of the oldest and most prestigious on the F1 calendar, took place on the famous Monza circuit, known for its speed and history.

ISSF World Shooting Championships (Shooting): This event brought together the world's best shooters for intense clay pigeon shooting competitions, marking an important stage in the International Shooting Sport Federation (ISSF) calendar.

Internazionali BNL d'Italia (Tennis): This tennis tournament, part of the ATP Masters 1000 and WTA 1000 circuits, is one of the most prestigious clay court events before Roland-Garros.

Six Nations (Rugby): The Italian rugby team participated in this iconic rugby tournament, creating a surprise by defeating Wales, marking a significant milestone for Italian rugby.

Passionate Fans

Juventus FC (Football): Founded in 1897, the club nicknamed La Vecchia Signora (The Old Lady) is one of the most titled clubs in Italy, with numerous Serie A, Coppa Italia, and several Champions League successes. The club has experienced periods of dominance, notably under legendary coaches like Giovanni Trapattoni and Marcello Lippi. The supporters are called Juventini. The Juventus ultras are known as "Drughi". The club also has a large international following.

AC Milan (Football): Founded in 1899, the club nicknamed Rossoneri (Red and Black) or Il Diavolo (The Devil) has won numerous national and international titles, including several Champions Cups/Champions Leagues. The club has seen football legends like Paolo Maldini, Marco van Basten, and Franco Baresi. The supporters are called Milanisti. The main ultras are known as "Curva Sud Milano". The matches at San Siro are famous for their impressive tifos.

FC Internazionale Milano (Inter Milan) (Football): Founded in 1908, the club nicknamed Nerazzurri (Black and Blue) or La Beneamata has won numerous Serie A, Coppa Italia, and European titles, including the Champions League. The club is famous for its historic treble in 2010 under José Mourinho. The supporters are called Interisti. The Inter ultras are known as "Curva Nord". The rivalry with AC Milan is particularly intense.

AS Roma (Football): Founded in 1927, the club nicknamed Giallorossi (Yellow and Red) or La Magica has won several Serie A and Coppa Italia titles. The club is known for legends like Francesco Totti and Daniele De Rossi. The supporters are called Romanisti. The ultras are mainly based in the "Curva Sud" at the Stadio Olimpico. AS Roma supporters are passionate and create an intense atmosphere during matches.

SSC Napoli (Football): Founded in 1926, the club nicknamed Partenopei or Azzurri experienced notable successes in the 1980s with Diego Maradona, winning two Serie A titles and a UEFA Cup. The club has seen a recent resurgence, regularly qualifying for European competitions. The supporters are called Napolitani. Napoli's ultras are among the most passionate in Italy, with a strong presence in the "Curva B" at the Stadio San Paolo (renamed Diego Armando Maradona).

Giro d'Italia (Cycling): Founded in 1909, the Giro d'Italia is one of the three Grand Tours of road cycling, alongside the Tour de France and the Vuelta a España. It attracts the world's best cyclists and offers routes through Italy's varied landscapes. Italian cycling fans follow the Giro with great passion, lining the roads and mountains to cheer on the cyclists. Mountain stages, in particular, are famous for the festive atmosphere created by the supporters.

Italian Grand Prix (Monza) (Formula 1): The Italian Grand Prix at Monza is one of the oldest Formula 1 races, held for the first time in 1921. The circuit is known for its high speed and long straights. The tifosi (Ferrari fans) are famous for their passion and unwavering support for the Ferrari team, creating a unique atmosphere during the races at Monza.

Olimpia Milano (AX Armani Exchange Milano) (Basketball): Founded in 1936, Olimpia Milano is one of the most titled basketball clubs in Italy and Europe, with several Serie A, EuroLeague, and other national and international competition titles. Olimpia Milano fans are known for their fervent support, regularly filling the Mediolanum Forum and creating an intense atmosphere during key matches.

Lube Civitanova (Volleyball): Founded in 1990, the club nicknamed Lube quickly rose to become one of the dominant teams in Italy and Europe, winning numerous Serie A and Champions League titles. Lube Civitanova fans are passionate and support their team with energy, especially during Champions League matches.

Fan Merchandise

Sports Makeup: Exponential Growth

With the rising popularity of sports events and international competitions, the fan makeup market has experienced exponential growth. The market offer has adapted to this global market, with a range of individual makeup pencils for artistic makeup, Fanbrush® making last-minute makeup easy, sticker makeup kits, and even personalized makeup operations on match days.

The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% annual sales increase over the past five years. This growth is fueled by the popularity of social media, where fans proudly share their looks and thus encourage the trend's virality.

The Role of Social Media and Influencers

Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.

Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, boosting engagement and product visibility.

Innovations and Product Offerings

Innovations in this field are numerous. Notably, Fanbrush®, the reference in fan makeup innovation. It is the world's first multiline makeup pencil, launched in 2006 in Europe. The product is now available for all clubs worldwide.

In terms of makeup, the products are also formulated to resist sweat, weather conditions, and even offer sun protection. Companies diversify by offering varied ranges suitable for all skin types and preferences, from classics to glitter and fluorescent effects.

Collaborations with sports teams and famous athletes also create limited editions and special collections that sell out quickly. For example, some football teams collaborate with brands to create makeup kits in official colors, often sold in club shops.

The fan sports makeup merchandising business is much more than a niche. It is a dynamic, expanding sector that combines passion, creativity, and innovation. As sports events continue to attract millions of spectators worldwide, fan makeup is only gaining popularity, promising a bright future for this unique industry.

Fanbrush® in Italy

Fanbrush® has revolutionized fan makeup since 2006. It is the world's first multiline makeup pencil.

This innovation was designed for easy and quick fan makeup at the last minute in a stadium, in a group, or at home.

The range includes +1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.

Fanbrush® is fully customizable for all clubs or sponsors of national or local teams. For example, Fanbrush is present at European sports competitions with major sponsors such as Coca-Cola, Lidl, adidas, Heineken, etc.

Whatever type of supporter you are, we have your Fanbrush®.

Learn more: www.fanbrush.com

Fanbrush® alongside fans since 2006

Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sports, festive, or protest events worldwide. Our success story began with the launch of Fanbrush® in Europe in 2006.

Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.

Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Japan. We can export to any other country. With +1000 references and limitless combination possibilities, we can create any new reference on demand.

To discover our products or contact us