Fan makeup is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, part of a global industry worth billions of dollars. This enthusiasm for colors, patterns, and spectacular effects reflects not only the passion of supporters but also a unique business opportunity for entrepreneurs and brands.
This is tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved to become an act of support and solidarity for a sports team. On match days, stadiums turn into real palettes of colors, each fan proudly displaying the colors of their favorite team.
A product has revolutionized fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.
More than just a fashion or a simple commercial aspect, sports fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or support for a cause. The preparation ritual before the match reinforces the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.
Morocco is a North African country located on the Atlantic and Mediterranean coasts. It is rich in history and culture, with iconic cities like Marrakech, Fès, and Casablanca. The country is known for its varied landscapes, from the Atlas Mountains to the Sahara dunes and its sunny beaches.
The Moroccan flag consists of three main colors. It is red with a five-pointed green star, known as the "Solomon's pentacle," in the center. Red symbolizes bravery, strength, and courage, while green is associated with Islam and represents peace and prosperity. Together, these colors embody the heritage and values of the kingdom.
Morocco has a rich sporting tradition with several sports that capture the attention of Moroccans.
Football is the most popular sport in Morocco. The passion for this sport is evident in the excitement for national team matches, the Atlas Lions, as well as for local clubs like Wydad Casablanca and Raja Casablanca. Morocco has also produced internationally renowned players like Hakim Ziyech and Achraf Hakimi.
Morocco has a strong reputation in athletics, particularly in long-distance and middle-distance running. Moroccan runners like Hicham El Guerrouj and Saïd Aouita have made history at the Olympic Games and World Championships with exceptional performances.
Boxing is also popular in Morocco, with a long tradition of talented boxers. Local and international competitions attract a lot of attention, and Moroccan boxers have won prestigious titles on the global stage.
Combat sports such as judo, taekwondo, and wrestling are practiced with enthusiasm. Morocco often sends athletes to international competitions in these disciplines, and some have excelled on the world stage.
Although not as dominant as football, basketball has a solid base in Morocco, with competitive clubs and growing participation in national leagues and tournaments.
With its Atlantic and Mediterranean coasts, Morocco offers many opportunities for water sports such as surfing, windsurfing, and sailing, especially popular in cities like Agadir and Essaouira.
Moroccan supporters, known for their fervor and passion, are a central element of the country’s sports culture.
Moroccan fans are famous for their unwavering passion for their teams, whether it’s the Atlas Lions (the national football team) or local clubs like Wydad Casablanca or Raja Casablanca. Their enthusiasm is displayed through chants, dances, and vibrant colors during matches, creating an electrifying atmosphere in stadiums.
During matches, supporters proudly display Morocco’s colors, notably the red and green of the national flag. Flags, scarves, and other accessories in national colors are omnipresent, and the green star of the flag is often shown as a symbol of their support.
Moroccan fan chants are known for their energy and creativity. They sing slogans, hymns, and catchy choruses, often accompanied by drums and claps to encourage their team and create a dynamic atmosphere.
The support of Moroccans goes beyond simple sporting entertainment; it also embodies a sense of national pride and unity. The performances of the national team, especially during international competitions like the FIFA World Cup, are a source of great pride for the country, bringing people together in a spirit of solidarity.
Moroccan supporters live through the matches with palpable emotional intensity. Victories are celebrated with noisy festivities, while defeats are met with resilient spirit, marking their determination to support their team despite setbacks.
Outside the stadiums, Moroccan fans also influence popular culture with gatherings in cafes and public squares to follow matches and discuss sports performances. Their influence can be felt in media, music, and even fashion, where national colors and sports symbols are widely represented.
Morocco hosts numerous major international sporting events each year. Here is a list of the most important sports competitions and events held in Morocco:
CAF Africa Cup of Nations (CAN) (Football): The Africa Cup of Nations is the main football tournament in Africa. Morocco won this title in 1976 and also hosted the tournament in 1988. (CAF Africa Cup of Nations)
Marrakech International Marathon (Athletics): This marathon attracts runners from around the world thanks to its scenic route through the city of Marrakech. It is known for its festive atmosphere and favorable climate. (Marrakech International Marathon)
Tour of Morocco (Cycling): The Tour of Morocco is a stage cycling race that crosses different regions of the country, showcasing its varied landscapes and cultural heritage. (Trekking Tours Maroc)
Marrakech E-Prix (Formula E): The Marrakech E-Prix is a Formula E race, part of the electric single-seater series. This event offers a unique opportunity to see electric race cars in action on the streets of Marrakech. (The Official Home of the ABB FIA Formula E World Championship)
Agadir International Surf Festival (Surfing): This festival is a popular event for surf enthusiasts, attracting competitors and spectators from various backgrounds. It takes place in Agadir, a renowned destination for its waves. (Taghazout Surf Expo)
African Taekwondo Championship (Taekwondo): The African Taekwondo Championship brings together the best taekwondo athletes from the continent for high-level competitions. Morocco has regularly hosted this event. (African TKD Union)
Marrakech Open (Tennis): The Marrakech Open is a professional tennis tournament that attracts top players on clay courts. It is an important stop on the ATP circuit. (ATP Tour)
Wydad Casablanca (Football): Founded in 1937, Wydad Casablanca is one of Morocco’s most decorated clubs with numerous Botola titles, the Moroccan league. Nicknamed "The Reds" or "Wydadis," the club has a rich history of domestic and international success. Wydad supporters are called the "Ultras Wydad" or "Wydadis." They are known for their intense passion and loud support. (Wydad Athletic Club)
Raja Casablanca (Football): Created in 1949, Raja Casablanca is another giant of Moroccan football with numerous Botola titles and continental success in the CAF Champions League. The fans nickname the club "The Greens" or "Rajawis." Raja supporters are called the "Ultras Green Boys" or "Rajawis," famous for their passionate support and spectacular tifos. (Raja Club Athletic)
AS FAR (Football): The Royal Armed Forces Sports Association, founded in 1958, is a historic club based in Rabat. Nicknamed "The FARistes," the club has won several national titles and has a strong presence in Moroccan football. AS FAR supporters are called "FARistes," known for their loyalty and constant support. (AS FAR)
Hassania Agadir (Football): Created in 1958, Hassania Agadir is a club based in Agadir with several Botola titles and a solid reputation in Moroccan football. The club and its supporters are nicknamed the "Hassanians." The supporters are known for their loyalty to the team.
Olympique Club of Khouribga (OCK) (Football): Founded in 1956, Olympique Club of Khouribga is a respected club in Moroccan football with a competitive record in Botola. The club and its supporters are called the "Khoribgouis." (Olympique Club of Khouribga)
AS Salé (Basketball): Founded in 1959, AS Salé is a dominant club in Moroccan basketball with several national titles. The club is also active on the continental scene. AS Salé supporters are called "Salistes," known for their enthusiastic support during matches. (AS Salé)
With the rising popularity of sports events and international competitions, the fan makeup market has experienced exponential growth. The market offer has adapted to this global market, with a range of individual makeup pencils for artistic makeup, Fanbrush® making last-minute makeup easy, sticker makeup kits, and even personalized makeup operations on match days.
The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% annual sales increase over the past five years. This growth is fueled by the popularity of social media, where fans proudly share their looks and thus encourage the trend's virality.
Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.
Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, boosting engagement and product visibility.
Innovations in this field are numerous. Notably, Fanbrush®, the reference in fan makeup innovation. It is the world's first multiline makeup pencil, launched in 2006 in Europe. The product is now available for all clubs worldwide.
In terms of makeup, the products are also formulated to resist sweat, weather conditions, and even offer sun protection. Companies diversify by offering varied ranges suitable for all skin types and preferences, from classics to glitter and fluorescent effects.
Collaborations with sports teams and famous athletes also create limited editions and special collections that sell out quickly. For example, some football teams collaborate with brands to create makeup kits in official colors, often sold in club shops.
The fan sports makeup merchandising business is much more than a niche. It is a dynamic, expanding sector that combines passion, creativity, and innovation. As sports events continue to attract millions of spectators worldwide, fan makeup is only gaining popularity, promising a bright future for this unique industry.
Fanbrush® has revolutionized fan makeup since 2006. It is the world's first multiline makeup pencil.
This innovation was designed for easy and quick fan makeup at the last minute in a stadium, in a group, or at home.
The range includes +1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.
Fanbrush® is fully customizable for all clubs or sponsors of national or local teams. For example, Fanbrush is present at European sports competitions with major sponsors such as Coca-Cola, Lidl, adidas, Heineken, etc.
Whatever type of supporter you are, we have your Fanbrush®.
Learn more: www.fanbrush.com
Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sports, festive, or protest events worldwide. Our success story began with the launch of Fanbrush® in Europe in 2006.
Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.
Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Japan. We can export to any other country. With +1000 references and limitless combination possibilities, we can create any new reference on demand.
To discover our products or contact us