Fan Makeup in Panama
Fan Makeup
Fan makeup is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, part of a global industry worth billions of dollars. This enthusiasm for colors, patterns, and spectacular effects reflects not only the passion of supporters but also a unique business opportunity for entrepreneurs and brands.
An Ancient Tradition Modernized
This is tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved to become an act of support and solidarity for a sports team. On match days, stadiums turn into real palettes of colors, each fan proudly displaying the colors of their favorite team.
A product has revolutionized fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.
A Social and Cultural Phenomenon
More than just a fashion or a simple commercial aspect, sports fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or support for a cause. The preparation ritual before the match reinforces the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.
In Panama: Colors, Fans, and Passion for Sports
The Colors of Panama
Panama is a country in Central America connecting North and South America. It is known for its Panama Canal, which plays a crucial role in global maritime trade by connecting the Atlantic and Pacific Oceans. Panama is also recognized for its biodiversity and rich culture, blending Amerindian, African, and Spanish influences. Its capital, Panama City, is an important financial center with a modern skyline contrasting with its historic district, Casco Viejo.
The flag of Panama consists of four quarters: two are white, one is red, and one is blue. The top left white quarter contains a blue star, while the bottom right white quarter has a red star. The colors and stars symbolize unity and peace between the country’s two main political parties, with red representing the liberals and blue the conservatives. The white separating the two colors symbolizes the peace in which these parties coexist.
Sports in Panama
In Panama, sports play an important role in the country's culture.
Baseball is the most popular sport in Panama. The country has produced several famous baseball players, including Mariano Rivera, considered one of the best pitchers in Major League Baseball (MLB) history in the United States. The national baseball championship is followed with passion, and many Panamanians play the sport from a young age.
While baseball is king, football is gaining popularity. Panama's national football team reached new heights by qualifying for the FIFA World Cup for the first time in 2018. Football matches are highly followed, and the sport continues to grow with local leagues and strong support for international clubs.
Boxing has a long tradition in Panama, with world champions like Roberto Durán, nicknamed "Manos de Piedra" (Hands of Stone). Panama has produced several world champions across different weight classes, and the sport remains popular, with boxing events attracting many spectators.
Basketball is also practiced in Panama, especially in schools and universities. The sport has a devoted fan base, and while less popular than baseball or football, it holds an important place in the country's sports culture.
Cycling is a growing sport in Panama, with more and more local and regional races. The country’s varied topography offers interesting challenges for cyclists, and many Panamanians practice cycling recreationally and competitively.
Fans: Passion, Colors, and Pride
Supporters in Panama, often called "fanáticos" or "hinchas," are known for their passion and dedication to their favorite teams and athletes, whether in baseball, football, or other major sports.
Panamanian fans are extremely proud of their national teams, especially in international competitions. For example, during Panama’s historic qualification for the 2018 FIFA World Cup, the country’s streets filled with festive crowds wearing national colors, singing, and celebrating with great fervor.
As the national sport, baseball draws dedicated crowds. Fans flock to stadiums to support their local teams in the national leagues and also closely follow Panamanian players' performances in the MLB. The atmosphere in baseball stadiums is lively, with chants, percussion, and a real party atmosphere.
In football, "barras" are organized supporter groups that bring incredible energy to matches. They sing, dance, and wave flags throughout the games, creating an electrifying atmosphere in the stadiums. Football supporters in Panama are known for their unwavering loyalty, even when results are disappointing.
With boxing being a sport with a long tradition in Panama, boxing matches also attract enthusiastic crowds. Fans gather in arenas or in front of giant screens to cheer on their favorite boxers. Victories by champions like Roberto Durán galvanized the nation, and this spirit of support continues with the current generation of boxers.
Support for teams and athletes extends beyond the stadiums. Panamanians often express their passion through music, dance, and festivities related to sporting events. On match days, it’s not uncommon to see streets and businesses decorated in team colors, with fans dressed in jerseys and matching accessories.
Major Events
Panama hosts numerous major international sporting events each year. Here is a list of the most important sports competitions and events held in Panama:
Serie del Caribe (Baseball): The Serie del Caribe is an annual baseball tournament that brings together the champion teams from the professional leagues of Latin America, including Panama. It is a highly anticipated event for baseball fans in the region. (Serie del Caribe)
Liga Panameña de Fútbol - Finals (Football): The Liga Panameña de Fútbol (LPF) is Panama’s national football championship. The Apertura and Clausura tournament finals are the highlights of the season, drawing passionate crowds. (Liga Panameña de Fútbol - Finals)
Maratón Internacional de Panamá (Athletics): This annual race attracts runners from across Central America and beyond. The course runs through some of the most beautiful parts of Panama City, and the event includes marathons, half marathons, and 5k races. (Maratón Internacional de Panamá)
Ironman 70.3 Panama (Triathlon): The Ironman 70.3 Panama is an internationally renowned triathlon competition that is part of the Ironman 70.3 series. It attracts athletes from around the world to swim, bike, and run in the scenic setting of Panama City. (Ironman 70.3 Panama)
Campeonato Nacional de Béisbol Mayor (Baseball): The Campeonato Nacional de Béisbol Mayor is Panama’s most prestigious baseball championship, where teams from different provinces compete for the national title. (Campeonato Nacional de Béisbol Mayor)
Panama Claro Championship (Golf): This golf event is part of the Korn Ferry Tour, which is the PGA Tour’s development tour. The tournament attracts professional golfers seeking to qualify for the PGA Tour. (Panama Claro Championship)
Festival Internacional de Surf de Santa Catalina (Surfing): The Festival Internacional de Surf de Santa Catalina is a surfing competition that attracts international surfers to the beaches of Santa Catalina, one of Panama’s top surf spots. (Festival Internacional de Surf de Santa Catalina)
Passionate Fans
Tauro Fútbol Club (Football): Founded in 1984, Tauro FC is one of the most successful football clubs in Panama, with many Liga Panameña de Fútbol titles. Nicknamed "Los Toros de Pedregal," the club is based in Panama City and plays its home games at the Rommel Fernández Stadium. Tauro FC’s supporters are known as "La Ultra Blanca." They are known for their loud and constant support, creating a lively atmosphere during matches. (Tauro Fútbol Club)
Árabe Unido (Football): Founded in 1994, Árabe Unido, also known as "Los Arabes," is one of Panama’s most popular and successful clubs, with several LPF titles. Based in Colón, the club is known for its competitive play and rich history. The fans are called "La Furia Colonense." They are a passionate group that supports the club with unmatched energy, especially during derbies against Tauro FC. (Árabe Unido)
San Francisco Fútbol Club (Football): Established in 1971, San Francisco FC, nicknamed "Los Monjes," is a historic Panamanian football club. The club is based in La Chorrera and has won several national titles. The supporters are called "La Marea Roja" and are known for their dedication and powerful chants during home matches at the Agustín Muquita Sánchez Stadium. (San Francisco Fútbol Club)
Club Deportivo Plaza Amador (Football): Founded in 1955, Plaza Amador is one of the oldest and most respected football clubs in Panama. Nicknamed "Los Leones," the club has a rich history with several championship titles. The fans are called "La Barra Plazina," a loyal and passionate group that regularly fills the Maracaná Stadium in Panama City with a vibrant atmosphere. (Club Deportivo Plaza Amador)
Chiriquí (Baseball): The Chiriquí baseball team, nicknamed "Los Vaqueros," is one of the strongest teams in the national baseball championship. Based in the province of Chiriquí, the team has won several national titles. Chiriquí's supporters, known as "La Fiebre Chiricana," are famous for their passion and unwavering support, regularly filling the Kenny Serracín Stadium. (Chiriquí)
Águilas Metropolitanas (Baseball): Based in Panama City, the Águilas Metropolitanas team is one of the most competitive in Panamanian baseball. Known as "Las Águilas," they have a history marked by several titles in national competitions. The fans, nicknamed "Los Metros," are recognized for their fervent support, especially during decisive matches. (Águilas Metropolitanas)
Fan Merchandise
Sports Makeup: Exponential Growth
With the rising popularity of sports events and international competitions, the fan makeup market has experienced exponential growth. The market offer has adapted to this global market, with a range of individual makeup pencils for artistic makeup, Fanbrush® making last-minute makeup easy, sticker makeup kits, and even personalized makeup operations on match days.
The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% annual sales increase over the past five years. This growth is fueled by the popularity of social media, where fans proudly share their looks and thus encourage the trend's virality.
The Role of Social Media and Influencers
Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.
Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, boosting engagement and product visibility.
Innovations and Product Offerings
Innovations in this field are numerous. Notably, Fanbrush®, the reference in fan makeup innovation. It is the world's first multiline makeup pencil, launched in 2006 in Europe. The product is now available for all clubs worldwide.
In terms of makeup, the products are also formulated to resist sweat, weather conditions, and even offer sun protection. Companies diversify by offering varied ranges suitable for all skin types and preferences, from classics to glitter and fluorescent effects.
Collaborations with sports teams and famous athletes also create limited editions and special collections that sell out quickly. For example, some football teams collaborate with brands to create makeup kits in official colors, often sold in club shops.
The fan sports makeup merchandising business is much more than a niche. It is a dynamic, expanding sector that combines passion, creativity, and innovation. As sports events continue to attract millions of spectators worldwide, fan makeup is only gaining popularity, promising a bright future for this unique industry.
Fanbrush® in Panama
Fanbrush® has revolutionized fan makeup since 2006. It is the world's first multiline makeup pencil.
This innovation was designed for easy and quick fan makeup at the last minute in a stadium, in a group, or at home.
The range includes +1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.
Fanbrush® is fully customizable for all clubs or sponsors of national or local teams. For example, Fanbrush is present at European sports competitions with major sponsors such as Coca-Cola, Lidl, adidas, Heineken, etc.
Whatever type of supporter you are, we have your Fanbrush®.
Learn more: www.fanbrush.com
Fanbrush® alongside fans since 2006
Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sports, festive, or protest events worldwide. Our success story began with the launch of Fanbrush® in Europe in 2006.
Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.
Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Panama. We can export to any other country. With +1000 references and limitless combination possibilities, we can create any new reference on demand.
To discover our products or contact us