Fan Makeup in Peru
Fan Makeup
Fan makeup is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, part of a global industry worth billions of dollars. This enthusiasm for colors, patterns, and spectacular effects reflects not only the passion of supporters but also a unique business opportunity for entrepreneurs and brands.
An Ancient Tradition Modernized
This is tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved to become an act of support and solidarity for a sports team. On match days, stadiums turn into real palettes of colors, each fan proudly displaying the colors of their favorite team.
A product has revolutionized fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.
A Social and Cultural Phenomenon
More than just a fashion or a simple commercial aspect, sports fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or support for a cause. The preparation ritual before the match reinforces the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.
In Peru: Colors, Fans, and Passion for Sports
The Colors of Peru
Peru is a country located on the western coast of South America, bordered by the Pacific Ocean to the west, Ecuador and Colombia to the north, Brazil to the east, and Bolivia and Chile to the south. The country is rich in history and culture, being the birthplace of one of the world’s oldest civilizations, the Caral civilization, and the Inca Empire, whose famous Machu Picchu is one of the wonders of the world.
The flag of Peru consists of three vertical bands in red, white, and red. The red symbolizes the blood shed by the country's heroes in their struggle for independence, while the white represents peace and purity. The civil version of the flag is simple and devoid of any emblem, while the official version used by the state includes the national coat of arms in the center of the white band.
Sports in Peru
Peru, as a South American country, has a rich sporting tradition, with several disciplines holding an important place in popular culture.
Football is by far the most popular sport in Peru. It is played throughout the country, from big cities to the most remote villages. The national football team, known as "La Blanquirroja," is a source of national pride. Peru has participated in several FIFA World Cups, and its national championship, Liga 1, is followed with passion. The most iconic clubs include Alianza Lima, Universitario de Deportes, and Sporting Cristal.
Volleyball is the second most popular sport in Peru, especially among women. The national women's team has a long history of success, including a silver medal at the 1988 Olympic Games in Seoul. Volleyball is widely practiced in schools and universities, and local competitions attract large crowds.
Thanks to its long coastline along the Pacific Ocean, Peru is a paradise for surfing enthusiasts. The country has produced several internationally renowned surfers, and some beaches, such as Punta Hermosa and Chicama, are famous for their perfect waves. Surfing is a rapidly growing sport in Peru, with numerous local and international competitions.
Athletics is also an important sport in Peru, with a particular focus on long-distance and middle-distance running. Peruvian athletes regularly participate in international competitions, and some local marathons, such as the Lima Marathon, are very popular.
Martial arts, particularly taekwondo, are gaining popularity in Peru. The country has produced several champions in this discipline, who regularly compete in international competitions. Other martial arts, such as karate and judo, are also practiced.
Boxing is a sport with a long tradition in Peru. The country has produced several renowned boxers at the international level. Boxing continues to attract many young people, especially in urban areas.
Passionate Fans, Colors, and Pride
Supporters in Peru play a key role in the country’s sports culture. Their passion and dedication are well known, particularly in football, but also in other sports.
Peruvian supporters are known for their intense passion and loyalty to their teams. Whether it's the national team or local clubs, fans follow their teams through thick and thin, whether in victory or defeat. This loyalty is demonstrated by their constant presence in stadiums, as well as their engagement on social media and in the media.
Football is the sport that generates the most emotions in Peru, and the supporters of the main clubs, such as Alianza Lima, Universitario de Deportes, and Sporting Cristal, are among the most fervent. Supporter groups, known as "barras bravas," play a central role in energizing matches. These groups organize tifos (visual displays in the stands), chants, and parades before and after matches. They are also known for their creativity in inventing songs and slogans to encourage their teams.
When the national team, "La Blanquirroja," plays, the entire country stops to support it. The national team's matches bring together Peruvians from all walks of life, uniting the country in a shared patriotic fervor. During international competitions such as the Copa América or World Cup qualifiers, fans travel in large numbers to support their team, creating a unique atmosphere in the stadiums.
Volleyball, particularly women’s volleyball, also attracts large numbers of supporters in Peru. The national women’s team’s matches are followed with great enthusiasm, and fans, often entire families, fill the stadiums to cheer on the players. Chants and applause are constant, creating a warm and lively atmosphere.
Being a supporter in Peru goes beyond simply attending matches. For many, it’s a way of life. Fans actively participate in the life of their club or team, whether by contributing to support campaigns, participating in social events organized by clubs, or supporting charitable initiatives. The rivalry between clubs, particularly between Alianza Lima and Universitario, is intense, but it is generally experienced in the spirit of sporting competitiveness.
Supporter groups in Peru are also very socially engaged. They often organize fundraisers, blood donations, or campaigns to help local communities. This engagement shows that the role of supporters extends beyond sports, and that they play an active role in society.
However, there are also challenges associated with supporter culture in Peru, particularly with "barras bravas," which are sometimes associated with violent incidents. Authorities and clubs are continuously working to channel this passion positively and ensure a safe environment for all fans.
In summary, supporters in Peru are a key element of the sporting landscape. Their energy and dedication greatly enrich sports competitions and strengthen the social bond around sports.
Major Events
Peru hosts numerous major international sporting events each year. Here is a list of the most important sports competitions and events held in Peru:
Copa Movistar (Football): The Peruvian national football championship, also known as Liga 1, is the most important football competition in the country. It brings together the best Peruvian clubs in the battle for the national title. (Liga 1 | Inicio | Te Apuesto | Liga de Fútbol Profesional)
Lima Marathon (Athletics): The annual Lima marathon is one of the most prestigious running events in Peru, attracting local and international runners. It takes place in the streets of Lima, offering a course that passes through some of the capital’s most iconic neighborhoods. (La maratón más grande del Perú - Lima42k)
Mundialito de El Porvenir (Street Football): This street football tournament is a unique event held in the El Porvenir neighborhood of Trujillo. It brings together local and international teams in a friendly yet intense competition, celebrating street football culture.
Pisco Sour Pro-Am (Surfing): A high-level surfing competition held in Punta Hermosa, one of Peru’s most famous surf beaches. This event attracts professional and amateur surfers who come to compete in the Pacific waves.
South American Volleyball Championship (Volleyball): The South American Volleyball Championship is a key event for national volleyball teams in the region, including Peru. This event brings together the best teams for intense competition. (Confederación Sudamericana de Vóleibol (CSV))
Ironman 70.3 Lima (Triathlon): This triathlon takes place in the Peruvian capital, offering a challenging course that combines swimming, cycling, and running. The event attracts athletes of all levels, from amateurs to professionals. (IRONMAN 70.3 Peru - Anything is Possible)
Passionate Fans
Club Alianza Lima (Football): Founded in 1901, Alianza Lima is one of the oldest and most successful football clubs in Peru. Nicknamed "Los Íntimos," the club has a rich history, winning numerous national titles and being known for its intense rivalry with Universitario. The club's supporters are called "Los Comandos Azules" or "Los Grones." They are renowned for their passion and unwavering support during matches, especially at Alejandro Villanueva Stadium, nicknamed "Matute." (Club Alianza Lima)
Club Universitario de Deportes (Football): Founded in 1924, Universitario, also known as "La U," is another iconic Peruvian football club. They hold numerous national titles and are the historical rivals of Alianza Lima. The fans of "La U" are called "La Trinchera Norte." This group is famous for its fervor and organization during matches, creating an electric atmosphere at the Monumental Stadium. (Club Universitario de Deportes)
Sporting Cristal (Football): Founded in 1955, Sporting Cristal is nicknamed "Los Cerveceros" due to its historical connection with the Backus brewery. The club is known for its philosophy of offensive play and has won numerous championship titles. The supporters are known as "Extremo Celeste." They are recognized for their loyalty and ability to create an intense atmosphere at the Alberto Gallardo Stadium. (Club Sporting Cristal - El más campeón de la era profesional)
Regatas Lima (Volleyball and Multisport): Founded in 1875, Club de Regatas Lima is one of Peru’s most prestigious multisport clubs, particularly known for its excellence in volleyball. The club has a long tradition of success in various sports, including women’s volleyball. Although the club is primarily focused on amateur sports development, it enjoys considerable support from its members and the Peruvian sports community. (Club de Regatas "Lima" :: PWA)
Club de Vóley Alianza Lima (Volleyball): Alianza Lima is not limited to football; the club also has a highly competitive women’s volleyball team that has won several national titles. Volleyball supporters also follow the "Comandos Azules," and while their numbers are smaller than for football, their support is just as passionate. (Club Alianza Lima)
Real Club Lima (Multisport): Founded in 1942, Real Club Lima is a multisport club with a strong tradition in sports such as tennis, swimming, and athletics. It is recognized for promoting sporting excellence across various disciplines. The club’s members are the main supporters, with a strong commitment to developing young athletes. (Real Club de Lima)
Surfers Paradise (Surfing): Surfers Paradise is a surfing club based in Punta Hermosa, a beach famous for its waves. The club is central to Peruvian surf culture, producing several internationally renowned surfers. The club's members and the local community are the primary supporters, actively participating in events and competitions organized by the club.
Fan Merchandise
Sports Makeup: Exponential Growth
With the rising popularity of sports events and international competitions, the fan makeup market has experienced exponential growth. The market offer has adapted to this global market, with a range of individual makeup pencils for artistic makeup, Fanbrush® making last-minute makeup easy, sticker makeup kits, and even personalized makeup operations on match days.
The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% annual sales increase over the past five years. This growth is fueled by the popularity of social media, where fans proudly share their looks and thus encourage the trend's virality.
The Role of Social Media and Influencers
Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.
Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, boosting engagement and product visibility.
Innovations and Product Offerings
Innovations in this field are numerous. Notably, Fanbrush®, the reference in fan makeup innovation. It is the world's first multiline makeup pencil, launched in 2006 in Europe. The product is now available for all clubs worldwide.
In terms of makeup, the products are also formulated to resist sweat, weather conditions, and even offer sun protection. Companies diversify by offering varied ranges suitable for all skin types and preferences, from classics to glitter and fluorescent effects.
Collaborations with sports teams and famous athletes also create limited editions and special collections that sell out quickly. For example, some football teams collaborate with brands to create makeup kits in official colors, often sold in club shops.
The fan sports makeup merchandising business is much more than a niche. It is a dynamic, expanding sector that combines passion, creativity, and innovation. As sports events continue to attract millions of spectators worldwide, fan makeup is only gaining popularity, promising a bright future for this unique industry.
Fanbrush® in Peru
Fanbrush® has revolutionized fan makeup since 2006. It is the world's first multiline makeup pencil.
This innovation was designed for easy and quick fan makeup at the last minute in a stadium, in a group, or at home.
The range includes +1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.
Fanbrush® is fully customizable for all clubs or sponsors of national or local teams. For example, Fanbrush is present at European sports competitions with major sponsors such as Coca-Cola, Lidl, adidas, Heineken, etc.
Whatever type of supporter you are, we have your Fanbrush®.
Learn more: www.fanbrush.com
Fanbrush® alongside fans since 2006
Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sports, festive, or protest events worldwide. Our success story began with the launch of Fanbrush® in Europe in 2006.
Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.
Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Peru. We can export to any other country. With +1000 references and limitless combination possibilities, we can create any new reference on demand.
To discover our products or contact us