Fan Makeup in Scotland
Fan Makeup
Fan makeup is a phenomenon that transcends the simple traditions of supporting favorite teams. It has become a truly lucrative business, part of a global industry worth billions of dollars. This enthusiasm for colors, patterns, and spectacular effects reflects not only the passion of supporters but also a unique business opportunity for entrepreneurs and brands.
An Ancient Tradition Modernized
This is tribal makeup that dates back centuries, where ancient peoples painted their faces for war rites or celebrations. Today, this tradition has evolved to become an act of support and solidarity for a sports team. On match days, stadiums turn into real palettes of colors, each fan proudly displaying the colors of their favorite team.
A product has revolutionized fan makeup since 2006, Fanbrush®, the world's first multiline makeup pencil.
A Social and Cultural Phenomenon
More than just a fashion or a simple commercial aspect, sports fan makeup is a major social and cultural phenomenon worldwide. It allows supporters to identify and show their belonging to a sports community or support for a cause. The preparation ritual before the match reinforces the sense of belonging and collective fervor. Fans display their colors with passion during moments of emotion, joy, and sharing.
In Scotland: Colors, Fans, and Passion for Sports
The Colors of Scotland
Scotland, located in the north of the United Kingdom, is a nation with a rich history and a distinctive culture. It is known for its varied landscapes, including mountains, lochs, and picturesque islands. The capital is Edinburgh, famous for its festivals, historic architecture, and iconic castle. Glasgow is the country’s largest city and a dynamic center of culture and economy. Scotland is also renowned for its traditions, such as bagpipes, kilts, and the sport of golf, which was invented here.
The flag of Scotland, called the "Saltire" or "St. Andrew's Cross," consists of a white cross in the shape of an X on a blue background. This design is one of the oldest national flags, dating back to the 12th century. The white cross represents the cross of St. Andrew, Scotland’s patron saint, and the blue symbolizes the sky. The flag is a strong symbol of Scottish identity and historical heritage.
Sports in Scotland
Several sports hold an important place in Scotland’s culture and daily life.
Football is the most popular sport in Scotland, with a long history and immense passion among supporters. Scottish clubs such as Celtic FC and Rangers FC are among the country’s most successful and enjoy large fan bases. Matches in the Scottish Premiership, the top division, attract many spectators and generate great excitement. The national team, known as "The Tartan Army," regularly competes in international tournaments like the European Championships and the World Cup.
Rugby union is also very popular in Scotland. The national team, nicknamed "The Scots" or "The Thistle," after the national plant, competes in the Six Nations Tournament each year, facing off against other major European nations. Matches are held at Murrayfield Stadium in Edinburgh. Clubs such as Edinburgh Rugby and Glasgow Warriors play in European and national competitions, attracting enthusiastic support.
Golf is deeply ingrained in Scottish culture and is often considered the birthplace of the sport. Iconic courses such as St. Andrews, often called the "Home of Golf," are famous worldwide. The Open Championship, one of golf’s four majors, is regularly played on Scottish courses, attracting the world’s best golfers.
Curling is a traditional Scottish sport that is gaining popularity. Scotland has a long history in this sport, with several clubs and competitions held throughout the year. The Scottish curling team has won many international titles and competes in the Winter Olympics.
Athletics is an important sport in Scotland, with events like the Edinburgh Marathon attracting runners of all levels. Scotland has produced several internationally renowned athletes in disciplines such as sprinting, jumping, and long-distance running. Local and regional competitions also play a key role in developing young talent.
Although less popular than rugby union, rugby league is played in Scotland, with the national team competing in international tournaments. The sport is mainly practiced in the south of the country, and local clubs have a loyal fan base.
Hurling, a traditional Irish sport, is also played in Scotland, although to a lesser extent. Clubs such as Edinburgh GAA and Glasgow GAA participate in regional and national competitions representing Scotland’s Gaelic community.
Outdoor sports such as hiking, mountain biking, and climbing are very popular in Scotland due to its spectacular landscapes and varied terrain. Scotland’s mountains, lochs, and coastlines offer ideal opportunities for outdoor enthusiasts.
Passionate Fans, Colors, and Pride
Fans in Scotland are known for their intense passion, unwavering loyalty, and national pride. Whether it’s football, rugby, or any other sport, Scots bring a level of enthusiasm and commitment that is a true reflection of their culture.
Football fans in Scotland are among the most fervent in the UK. Historic clubs like Celtic FC and Rangers FC have huge, dedicated fan bases, often divided by an intense rivalry. Celtic fans are called "The Bhoys," while Rangers fans are known as "The Gers." Matches between these two clubs, known as the "Old Firm," are famous for their electric and sometimes lively atmosphere, attracting considerable attention both nationally and internationally. Scottish football fans are also known for their enthusiastic support of the national team, "The Tartan Army." This group is famous for its festive spirit, energetic chants, and distinctive costumes at international matches.
Rugby union fans in Scotland, nicknamed "The Thistle" or simply "The Scots," are passionate and proud of their national team. During matches at Murrayfield Stadium in Edinburgh, fans are known for their energy and commitment, singing anthems such as "Flower of Scotland" to cheer on the team. Fans of Scottish clubs such as Glasgow Warriors and Edinburgh Rugby are also known for their loyal support, filling stadiums with a vibrant atmosphere.
Scottish golf fans are proud of their country’s heritage in the sport. Major tournaments like The Open Championship attract fans from around the world, but locals are especially engaged. They fervently support Scottish players and appreciate events held at legendary courses like St. Andrews. Golf fans in Scotland show great admiration for the sport and its traditions.
Curling fans in Scotland, though fewer in number than football or rugby fans, are very dedicated. With the sport deeply rooted in Scottish culture, fans enthusiastically follow local and international competitions. Scottish curling teams enjoy strong support and an engaged community.
Scottish fans are known for their deep commitment to their teams. Their support is often accompanied by traditional chants and songs that add to the atmosphere of sporting events.
Fans, particularly of the national football team, are famous for their creativity in costumes and chants. The "Tartan Army" is often distinguished by kilts, flags, and colorful accessories.
Although their passion can sometimes lead to intense rivalries, Scottish fans are generally respectful of opponents and appreciate the friendliness of sporting events.
Major Events
Scotland hosts numerous major international sporting events each year. Here is a list of the most important competitions and sporting events held in Scotland:
The Open Championship (Golf): The oldest and one of the most prestigious golf tournaments is held annually on different courses in Scotland, with St. Andrews often considered the "Home of Golf." This event attracts the world’s best golfers for high-level competition. theopen.com
Edinburgh Marathon Festival (Athletics): This running festival offers various events, including a full marathon, a half marathon, and shorter races. It takes place annually in Edinburgh and attracts runners of all levels. edinburghmarathon.com
Scotland Rugby Matches - Six Nations Championship (Rugby Union): The Scottish national rugby team competes in the Six Nations Tournament each year, with home matches played at Murrayfield Stadium in Edinburgh. These matches are major events for rugby fans. scotlandrugby.org
Glasgow International Comedy Festival (Other Sports and Cultural Events): Although primarily a comedy festival, this event attracts many visitors and takes place in Glasgow. It also includes sports and cultural events in its varied programs. glasgowcomedyfestival.com
World Curling Championships (Curling): This international event attracts the best curling teams in the world. Scotland has regularly hosted these championships, which are key moments for the sport. worldcurling.org
Great Scottish Run (Athletics): This marathon and half marathon take place in Glasgow and are one of the largest road racing events in Scotland. It attracts runners from all over the UK and beyond. greatscottishrun.com
Scottish Cup Final (Football): The Scottish Cup is the oldest football competition in Scotland. The final, usually played at Hampden Park in Glasgow, is a major event for Scottish football fans. scottishfa.co.uk
Passionate Fans
Celtic FC (Football): Founded in 1888, Celtic FC is one of the most successful and popular clubs in Scotland. Nicknamed "The Bhoys," they have won numerous Scottish Premiership titles and the Champions League in 1967. Celtic FC supporters, known as "The Bhoys," are famous for their passion and loyalty, creating a vibrant atmosphere at Celtic Park. celticfc.net
Rangers FC (Football): Founded in 1872, Rangers FC is one of the oldest and most successful clubs in Scottish football. Nicknamed "The Gers," they have won many championships and cups and are in a historic rivalry with Celtic FC in the "Old Firm." Rangers FC supporters, known as "The Gers" or "The Light Blues," are renowned for their passion and fervent support at Ibrox Stadium. rangers.co.uk
Glasgow Warriors (Rugby Union): Founded in 1996, Glasgow Warriors is one of the most successful rugby clubs in Scotland. They have won several Pro14 titles. The club is nicknamed "The Warriors." Glasgow Warriors fans, called "The Warrior Nation," are known for their enthusiasm and loyalty at Scotstoun Stadium. glasgowwarriors.org
Edinburgh Rugby (Rugby Union): Founded in 1998, Edinburgh Rugby represents the city of Edinburgh and plays at Murrayfield Stadium, the same stadium as the Scottish national team. The club is nicknamed "The Edinburghers." Edinburgh Rugby supporters, known as "The Edinburgh Supporters," are passionate and support their team vigorously during home matches. edinburghrugby.org
St Andrews Golf Club (Golf): Founded in 1754, St Andrews is often considered the birthplace of golf. The club is nicknamed "The Home of Golf." It is famous for its historic course and contributions to the development of the sport. Members and supporters of St Andrews are golf enthusiasts from around the world, attracted by the history and prestige of the club. standrews.com
Hibernian FC (Football): Founded in 1875, Hibernian FC is based in Edinburgh and has won several Scottish championships. The club is nicknamed "Hibs." Hibernian FC supporters, called "The Hibs," are known for their dedicated support at Easter Road Stadium. hibernianfc.co.uk
Aberdeen FC (Football): Founded in 1903, Aberdeen FC is based in Aberdeen and has won several Scottish Premiership titles and the European Cup Winners' Cup in 1983. The club is nicknamed "The Dons." Aberdeen FC supporters, known as "The Dons" or "The Red Army," are passionate and loyal, supporting their team at Pittodrie Stadium. afc.co.uk
Dundee United FC (Football): Founded in 1909, Dundee United FC has won several Scottish trophies and enjoyed notable success in the 1980s. The club is nicknamed "The Tangerines." Dundee United supporters, known as "The Arabs," are proud and passionately support their team at Tannadice Park. dundeeunitedfc.co.uk
Kilmarnock FC (Football): Founded in 1869, Kilmarnock FC is one of the oldest clubs in Scotland. They have won several championships and cups, with the nickname "Killie." Kilmarnock supporters, called "Killie," are loyal and enthusiastic, supporting their team at Rugby Park. killiefc.com
Fan Merchandise
Sports Makeup: Exponential Growth
With the rising popularity of sports events and international competitions, the fan makeup market has experienced exponential growth. The market offer has adapted to this global market, with a range of individual makeup pencils for artistic makeup, Fanbrush® making last-minute makeup easy, sticker makeup kits, and even personalized makeup operations on match days.
The numbers speak for themselves. According to a recent market study, the sports makeup sector has seen a 15% annual sales increase over the past five years. This growth is fueled by the popularity of social media, where fans proudly share their looks and thus encourage the trend's virality.
The Role of Social Media and Influencers
Influencers play a crucial role in popularizing fan makeup. On platforms like Instagram, TikTok, Facebook, and YouTube, thousands of tutorials and transformation videos are shared, generating millions of views. These content creators inspire their followers to express their passion for sports through creative and bold looks.
Brands often collaborate with these influencers to promote their products, reaching a broader and more diverse audience. Dedicated hashtags like #FanFacePaint, #FanMakeup, or #GameDayFace have become viral trends, boosting engagement and product visibility.
Innovations and Product Offerings
Innovations in this field are numerous. Notably, Fanbrush®, the reference in fan makeup innovation. It is the world's first multiline makeup pencil, launched in 2006 in Europe. The product is now available for all clubs worldwide.
In terms of makeup, the products are also formulated to resist sweat, weather conditions, and even offer sun protection. Companies diversify by offering varied ranges suitable for all skin types and preferences, from classics to glitter and fluorescent effects.
Collaborations with sports teams and famous athletes also create limited editions and special collections that sell out quickly. For example, some football teams collaborate with brands to create makeup kits in official colors, often sold in club shops.
The fan sports makeup merchandising business is much more than a niche. It is a dynamic, expanding sector that combines passion, creativity, and innovation. As sports events continue to attract millions of spectators worldwide, fan makeup is only gaining popularity, promising a bright future for this unique industry.
Fanbrush® in Scotland
Fanbrush® has revolutionized fan makeup since 2006. It is the world's first multiline makeup pencil.
This innovation was designed for easy and quick fan makeup at the last minute in a stadium, in a group, or at home.
The range includes +1000 references from 2 to 6 colors for flags in lines, crosses, checkerboards, etc.
Fanbrush® is fully customizable for all clubs or sponsors of national or local teams. For example, Fanbrush is present at European sports competitions with major sponsors such as Coca-Cola, Lidl, adidas, Heineken, etc.
Whatever type of supporter you are, we have your Fanbrush®.
Learn more: www.fanbrush.com
Fanbrush® alongside fans since 2006
Whether in the form of supporter makeup, powder thrown in fun runs, or body paint in Rainbow parades, color is now an integral part of sports, festive, or protest events worldwide. Our success story began with the launch of Fanbrush® in Europe in 2006.
Fanbrush® is the world's first multiline makeup pencil. A product made in France, protected by trademarks and patents.
Our product is now distributed in over 21 countries: Europe, USA, India, Australia, Japan. We can export to any other country. With +1000 references and limitless combination possibilities, we can create any new reference on demand.
To discover our products or contact us