Participation
A simple one-stroke action that invites fans to join the moment.
A Fan Experience Product Designed to Drive Engagement
Fanbrush® turns team, event or brand colours into an immediate action that fans can share, wear and photograph.
ParticipatoryFans apply it themselves
Highly visibleIn venues and social content
CustomisableColours and branded packaging
From Giveaway to Shared Fan Experience
Fan engagement grows when supporters actively take part. Fanbrush is used immediately rather than stored away: the gesture of applying colours creates anticipation, while the visible result connects individuals to the crowd.
Belonging
Shared colours strengthen the visual identity of a team, event or community.
Amplification
Painted faces increase visibility in photography, video, broadcast coverage and user-generated content.
A Fan Engagement Tool for Brands and Rights Holders
- Sponsor activations and branded fan-zone distribution
- Club matchdays, supporter villages and hospitality programmes
- International competitions, festivals and community events
- Custom labels, cards and packaging for campaign storytelling
- Retail and merchandising formats that extend the experience
Build the Activation Around Your Objectives
Choose colours that represent the team, nation, cause or campaign. Then select the most suitable distribution format, branding surface and quantity. Fanbrush can support participation, crowd colour, sponsor visibility, retail sales or a combination of these goals.
Fan Experience: Frequently Asked Questions
How does face paint improve fan engagement?
It gives supporters an easy action to perform and a visible sign of belonging that remains present throughout the event.
Can the product carry sponsor branding?
Yes. Depending on the format, branding can appear on the label, card or packaging.
Is it only for sports?
No. Fanbrush is also used for Pride, festivals, brand campaigns and other collective live experiences.
Create a More Participatory Fan Experience
Tell us your audience, objective, colours, quantity and activation date.
Request a proposal